Logos of India

BIKAJI FOODS INTERNATIONAL LTD. In the late eighties, Shivratan Agarwal created a new identity for himself by creating the brand Bikaji. The name Bikaji is derived from Bika Rao- the founder of Bikaner and Ji, used as a mark of respect in India. The lemon fruit shaped red colour logo has an orangish yellow border with its name white colour sans serif text. The text has curved endings on one side of its strokes, making it crisp while being nuanced, maybe imitating the quality of the food it represents.