HDFC LIFE INSURANCE COMPANY LTD.
HDFC LIFE INSURANCE COMPANY LTD The red and blue logo of HDFC Life Insurance Company Ltd (HDFLIC) has a pictorial and a wordmark supported by its tagline ‘Sar Utha ke Jiyo’. The pictorial is a very thick bordered square in two tones of red representing the assured safety and security. The wordmark has ‘HDFC’ written in its corporate sans serif font and ‘Life’ is written in blue capital and lowercase bold script typeface. Its tagline is written in red handwritten script. The colour red symbolises passion, power, strength, courage, determination, energy and celebration and blue symbolises serenity, calmness, trust, spirituality, calmness, wisdom, freedom, openness, intelligence and loyalty.