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SMALL INDUSTRIES DEVELOPMENT BANK OF INDIA Small Industries Development Bank of India (SIDBI) set up on April 2, 1990 under an Act of Indian Parliament, acts as the principal financial institution for promotion, financing and development of the Micro, Small and Medium Enterprise (MSME) sector as well as for coordination of functions of institutions engaged in similar activities. Its emblem has two brush strokes of cyan and fresh green crossing each, with a violet dot forming a human like figure with head. This means the vibrant small industries and the energetic support provided by SIDBI in financing them. The intersection of the crossing is in green colour, representing the beneficial cooperation of the two entities. Its acronym ‘SIDBI’ is written adjacent to the symbol using sans serif lowercase lesser X-height and round cornered font. 

DESIGN CLINIC SCHEME Design Clinic Scheme (DCS) for Design Expertise to MSME manufacturing sector aims To create a sustainable design eco system for the MSME sector through continuous learning and skill development; Bring the industrial design fraternity closer to the MSME sector; Develop an institutional base for the industry’s design requirement; Increase the awareness of the value of design and establish design learning in the MSME and increase the competitiveness of local products and services through design. Its logo in light blue has its name written in white vertically on a solid background of ‘D’.

"Ensuring the competitiveness of India's MSME is critical as it will contribute to the overall growth of the manufacturing sector and the country's economy. International companies competing in global markets focus on their competitive strengths of costs acceptable to the market, technology, innovation, service delivery, lean manufacturing and defect free products for Zero Defect and Zero Effect (ZED). The ecosystem around ZED model is calibrated to make aware, assess and certify, counsel, handhold MSMEs and ensure that they rise up the ZED ladder, thus enhancing their competitiveness in the global marketplace and making them truly 'Atmanirbhar'." The ZED certification seal or emblem has a fresh green to cyan tonal circular background and has 'MSME Zed CERTIFICATION' written in white with a modern sans serif typeface. The counter of 'e' is depicted like a leaf to present environmental sustainability. In the left and left bottom of its