UNIQUE IDENTIFICATION AUTHORITY OF INDIA - AADHAAR
UNIQUE IDENTIFICATION AUTHORITY OF INDIA -AADHAAR The brand name of the Unique Identification Number (UID) is Aadhaar. The name and logo for the unique numbers to be issued by the Unique Identification Authority of India (UIDAI) have been developed keeping in mind the transformational potential of the programme. Together, they communicate the essence and spirit of the UIDAI's mandate to people across the country. The design, which has been selected as the logo for Aadhaar, is a sun in red and yellow, with a fingerprint traced across its centre. The logo effectively communicates the vision for Aadhaar. It represents a new dawn of equal opportunity for each individual, a dawn which emerges from the unique identity the number guarantees for each individual. The logo was designed by Atul S. Pande of Pune and is selected through a competition in the year 2010.