PRADHAN MANTRI MUDRA YOJANA
PRADHAN MANTRI MUDRA YOJANA Pradhan Mantri Mudra Yojana (PMMY) was launched by the Prime Minister on April 8, 2015. The scheme aims to create a formal financial system and enable small borrowers to borrow from all the public sector banks such as PSU banks, Regional Rural Banks and cooperative banks, private sector banks, foreign banks, Micro Finance Institutions (MFI) and Non-Banking Finance Companies (NBFC). The PMMY is an iconic logotype comprising different elements such as the graphical element, the '₹' symbol inscribed on the circular shape and the text matter ‘Mudra’ in Samarkan font with ‘r’ being replaced by Rupee symbol. Vivid colours are used in the logo to express the identity of the organisation including the tricolour of the Indian flag