NEXUS INDIA RETIAL MANAGEMENT SERVICES PRIVATE LIMITED
NEXUS INDIA RETAIL MANAGEMENT SERVICES PRIVATE LIMITED Nexus India Retail Management Services Private Limited (NIRMSPL) is Blackstone's retail real estate arm in India. It is one of India's largest retail real estate platforms with a bouquet of 17 marquee malls across 13 major cities. The brand identity of NIRMSPL seeks to strengthen ties between employees, retailers and shoppers of the Nexus Malls platform and increase its awareness. The logo is modern, bold, and inviting, reflecting its vision of better engaging with existing and future customers. Each vivid colour - yellow, orange, red, purple and pink of the logo signifies different emotions and concepts including joy, excitement, freshness, life and magic. The identity brings to life our promise of ‘Har Din Kuchh Naya’ a promise where we will bring something new, unique and personal every day to our consumers. Moreover, the rebranding will help in ensuring greater cross functional synergies.