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AASHIVAAD In May 2002, ITC made its entry in the branded atta segment and within a short period of time became the number one branded packaged atta across the country with Aashirvaad. Aashirvaad claims that the ingredients are carefully hand-picked and processed with the same love and care with which one prepares one's food. Aashirvaad covers the range of atta, ghee, salt, spices and instant mixes. The brand’s logo has a motif of an orange sun and flower and pair of green leaves shooting up. This is supported by a word mark of its name in red capital sans serif letters in red even stroke thickness and curved stroke endings. The logo looks pleasant, fresh and vibrant and communicates a positive and confident interest in it.

ITC ITC is one of India's foremost private sector companies and a diversified conglomerate with businesses spanning  fast moving consumer goods, hotels, paperboards and packaging, agri-business and information technology and is acknowledged as one of India's most valuable business corporations with a Gross sales value of ₹90,104 crores and Net Profit of ₹15,058 crores (as on 31.03.2022). ITC’s vision is to “Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company's stakeholders” and its mission is “To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value”. Its logo in dark blue is a combination of its erstwhile name’s acronym, two symmetrical upward strokes forming a triangle and a tagline ‘Enduring Value’.   https://www.itcportal.com/about-itc/profile/index.aspx https