ASSOCIATED CHAMBERS OF COMMERCE AND INDUSTRY OF INDIA
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ASSOCIATED CHAMBERS OF COMMERCE AND INDUSTRY OF INDIA The logo of Associated Chambers of Commerce and Industry of India (ASSOCHAM) has a eight petalled lotus in orange red with its name ‘ASSOCHAM’ written in a sans serif experimental font in red. At the bottom, its tagline ‘Ideate Innovate and Impact’ is written in black with red initials. The lotus denotes purity, enlightenment, rebirth, transformation, personal growth, resilience, overcoming obstacles and divine beauty.