PRADHAN MANTRI JAN AUSHADHI PARIYOJANA
PRADHAN MANTRI JAN AUSHADHI PARIYOJANA Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is a campaign launched in November 2008 by the Department of Pharmaceuticals Government of India in association with Central Pharma Public Sector Undertaking, to provide quality medicines at affordable prices to the masses through dedicated outlets called ‘Pradhan Mantri Bhartiya Janaushadhi Kendra’ branded as ‘Jan Aushadhi’. These provide generic medicines at lowest prices. The potency of these medicines are same as compared to expensive branded medicines available in the open market. Bureau of Pharma PSUs of India (BPPI) is the implementation agency for PMBJP. The four coloured logo has symbols and Devanagari words. The symbol consists of two joyous persons in blue colour, in the backdrop of a bottle of medicine in fresh green colour and ensconced by a circle. The name of the scheme is written in fresh green, Orange and blue colours.