XLRI SCHOOL OF MANAGEMENT
XLRI SCHOOL OF MANAGEMENT XLRI, the oldest B-school in India, was founded in 1949 by a few visionary Jesuit Fathers to bring a change in the economy and society at large. The original logo of XLRI was developed in the early 1950s by the founding Fathers. In 2004 slight modifications were made on the logo to include the year of founding - 1949 and also the guiding motto of XLRI-Excellence Integrity. The new brand identity developed in 2012 is a modern and stylized representation of the traditional XLRI logo. The updated brand Identity of XLRI consists of two primary logos and a tagline. The horizontal name logo: The refined name logo has a forward looking naming architecture. XLRI is written in a bold and stylized font with a green pointer on the alphabet ‘I’ to connote clear focus and direction. ‘Jamshedpur’ has been omitted from the new naming architecture with a view to allow greater freedom for the brand to grow nationally and globally. The refined category descriptor ‘Xavier