MSME ZED CERTIFICATION SCHEME
MSME ZED CERTIFICATION SCHEME International companies competing in global markets focus on their competitive strengths of costs acceptable to the market, technology, innovation, service delivery, lean manufacturing and defect free products for Zero Defect and Zero Effect (ZED). The ecosystem around ZED model is calibrated to make aware, assess and certify, counsel, handhold MSMEs and ensure that they rise up the ZED ladder. The ZED certification seal or emblem has a fresh green to cyan tonal circular background and has 'MSME Zed Certification' written in white with a modern sans serif typeface. The counter of 'e' is depicted like a leaf to present environmental sustainability. In the left and left bottom of its circumference 'Zero Defect, Zero Effect' is written. A thin circular line completes the circle. A stroke of short angular line at the right bottom of the circle makes the emblem depicting 'Q' for quality.