INDIAN SPICES
INDIAN SPICES The global food market is flush with all kinds of branded spices in consumer packs. All of them bombard the consumer with claims and counter-claims for visibility and attention. But then, the packs seldom reveal the source of origin of the product; nor do they offer a clue as to the quality associated with it. The result is that the consumer is totally confused. The Indian Spices logo is a major effort to overcome this impasse. The international consumer is by and large aware of the intrinsic qualities and acquired superiority of Indian spices. The logo - a fresh green leaf inside an elliptical ring (denoting freshness, growth and excellence) is prominently displayed on all packs cleared and approved by the Spices Board India, so that you can easily spot the pack that spells Indianness and quality. The Board awards the logo selectively to exporters who have certified processing and quality control capability and maintain a high level of hygiene and sanitation at all...