INDIA BRAND EQUITY FOUNDATION
INDIA BRAND EQUITY FOUDATION India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India. IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate dissemination of knowledge of Indian products and services. IBEF’s logo seeks to symbolize India in the twenty-first century…rising to challenges, tirelessly striving and transcending new frontiers. The spirit of IBEF is akin to that of a bird, forever seeking greater heights…altitude symbolising progress. It mirrors the achievements and aspirations of a generation of Indians that is alive to global opportunities and aware of its abilities. Blending skill with an indomitable spirit of enterprise, Indians breathe life into India.