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HOUSING DEVELOPMENT FINANCE CORPORATION LIMITED Housing Development Finance Corporation Limited (HDFC). "HDFC is a leading provider of Housing Finance in India. With our customised solutions we have fulfilled over nine million dreams since inception." HDFC pioneered Housing Finance in 1977. It has financed housing units with gross loans of INR 6.2 trillion. It has 2.1 million deposit accounts. It is a model private housing finance company for developing countries with nascent Housing Finance markets. It has undertaken several consultancy assignments in housing finance in various countries across Asia, Africa and East Europe. Its emblem is a composite of four bricks (one white and three red) forming a square with black border. Its acronym stands beside the emblem and all have been placed in a red oblong. Its tagline is 'With You, Right Through’. https://www.hdfc.com/about-us

RUPAY RuPay is the first of its kind global card payment network of India, with wide acceptance at ATMs, POS devices and e-commerce websites across India. RuPay is a product of NPCI, the umbrella organisation that powers retail payments in the country. Its ten core promoter banks are State Bank of India, Punjab National Bank, Canara Bank, Bank of Baroda, Union Bank of India, Bank of India, ICICI Bank, HDFC Bank, Citibank N. A. and HSBC. Currently 56 banks are shareholders of NPCI. The name derived from the words ‘Rupee’ and ‘Payment’, emphasizes that India’s very own initiative for card payments. It is India’s answer to international payment networks, expressing the pride of nationality. Its logo in dark blue colour has its name written in bold italic sans serif followed by two overlapping triangles in orange and green, symbolising swiftness of transactions.