AIR INDIA EXPRESS
AIR INDIA EXPRESS Air India Express is a wholly owned subsidiary of Air India. This low cost arm of Air India is headquartered in Kochi, Kerala. The airline carries millions of guests each year and connects 100 plus city pairs with its cost effective and reliable flight services. Air India Express enjoys huge market share in India - International and India - Gulf travel market. Air India Express was launched as a low cost carrier in April 2005, with the objective of providing convenient connectivity to short/medium haul international routes in the Gulf and South East Asia at affordable fares. The airline’s target segments are Indian expatriates, budget travellers and leisure travellers. Its logo is a wordmark which incorporates the logo of its parent company and the word ‘express’ is written in lowercase sans serif letters in red colour. It is overdrawn with a white swoosh, which symbolises the taking off of flight and a runway. This ascending stroke symbolises dynamis