BHARATIYA BEEJ SAHAKARI SAMITI LIMITED
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BHARATIYA BEEJ SAHAKARI SAMITI LIMITED The rainbow coloured circular seal of Bharatiya Beej Sahakari Samiti Limited (BBSSL) has a rainbow referring to the varieties of seeds, geographies and origins; holding a sprouting seed creased by a dancing peacock. The phrase ‘भारत भीज’ crests the peacock. These motifs are ensconced by a red circular border carrying the name of the Samiti and its motto ‘सहकार से समृद्धि’ meaning ‘Prosperity from Cooperation’ in Devanagari. The peacock symbolises regrowth, rejuvenation, royalty, respect, honour, integrity, beauty, love and passion.