Logos of India

THE CHENNAI SCHOOL (TCS) The emblem of The Chennai School (TCS) features a shield with yellow outlines housing the motifs of an open book in blue supporting a yellow circle representing a student. The shield is supported by a yellow banner inscribed with the name of the school. At the bottom, the motto of the school ‘Towards Excellence in Education and Holistic Development’ is written. The shield denotes protection, courage, heritage, authority and braver; the book refers to knowledge, education, learning and wisdom; and the student refers to the beneficiary of the school,

TATA CONSULTANCY SERVICES LTD. The colourful logo of Tata Consultancy Services Ltd. (TCS) has a monogram and a wordmark. The monogram using ‘TCS’ is created using lowercase sans serif typeface in warm tones with a three dimensional feel and its name on the right in blue in three lines. The logo is stated to be designed by Siegel+Gale with pink as the accent colour to infuse modernity and trendiness to bring out emotion and bring out character of the brand. The wordmark is written using the corporate blue colour of the Tata’s.