SUNDARAM FINANCE LTD.
SUNDARAM FINANCE LTD. Sundaram Finance was established in 1954 when Sri T. S. Santhanam, the founder, envisioned the future of hire-purchase finance in India. The blue colour emblem of Sundaram Finance is a monogram created using its acronym ‘SF’ with extra bold sans serif font. A solid circle is placed above the central horizontal line depicts its human centric approach.