Logos of India

ADITYA BIRLA GROUP The Aditya Birla Group (ABG)is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra. The group has a presence in thirty six nations and derives over fifty percent of its revenue from its global operations. The group was founded in 1857 by Seth Shiv Narayan Birla, a textile trader. The group's businesses are diversified across a wide range of industries, including cement, metals, textiles, chemicals, financial services and retail. The corporate mark of the group is a fine blend of continuity and change. It captures our legacy and moves on with modernity. Our energy derives from the sun, termed Aditya in our mythology, and so closely linked with the name of our legendary leader and my father, Aditya Vikram Birla. The logo uses yellow, orange and tones of red and is made using the abstract forms of ‘A’ and ‘V’ intersected by sun, resulting in a structural and geometric creation in bright colours.

ULTRATECH CEMENT LIMITED UltraTech Cement Limited is the cement flagship company of the Aditya Birla Group. UltraTech is the largest manufacturer of grey cement and ready mix concrete (RMC) in India. The logo of the cement brand in black text on yellow rectangle is created using sans serif bold and normal italics is simple, direct and attractive. The word ‘UltraTech’ uses bold and the ‘Cement’ is written in yellow on a black patch and its motto ‘The Engineer’s Choice’ uses a condensed font. Yellow denotes happiness, positivity, creativity, light and attention and black denotes mystery, power, elegance, sophistication and formality.