Logo India

ADITYA BIRLA GROUP The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra. The group has a presence in thirty six nations and derives over fifty percent of its revenue from its global operations. The group was founded in 1857 by Seth Shiv Narayan Birla, a textile trader. The group's businesses are diversified across a wide range of industries, including cement, metals, textiles, chemicals, financial services and retail. The corporate mark of the group is a fine blend of continuity and change. It captures our legacy and moves on with modernity. Our energy derives from the sun, termed Aditya in our mythology, and so closely linked with the name of our legendary leader and my father, Aditya Vikram Birla. The logo uses yellow, orange and tones of red and is made using the abstract forms of ‘A’ and ‘V’ intersected by sun, resulting in a structural and geometric creation in bright colours.

PANTALOONS With over twenty-four years of retailing experience, Pantaloons, a division of Aditya Birla Fashion and Retail Ltd. (ABFRL) is one of the most loved fashion brands in India with 344 plus stores spread across 170 plus towns and cities in the country. ABFRL is part of a leading Indian conglomerate, Aditya Birla Group. It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over twenty-five years. Pantaloons is one of India’s largest fast fashion store brands. Its logo is written in bluish green colour lowercase letters has an interesting overlapping of two ‘o’s making the uh both phonetic and visual.