KARNATAKA STATE HANDICRAFTS DEVELOPMENT CORPORATION LIMITED
KARNATAKA STATE HANDICRAFTS DEVELOPMENT CORPORATION LIMITED The trademark of Karnataka State Handicrafts Development Corporation Limited (KSHDCL) in earthy brown colour has an elephant with ceremonial decorations symbolic of the handicrafts of Karnataka placed inside a rectangle. Below the elephant the brand name of KSHDCL ‘Cauvery’ is written in decorative typeface. At the right corner of the rectangle the Kannada letter ‘ಕೆ’ meaning ‘Ke’ is placed. The emblem is easy to understand and appreciate the handicrafts brand. The colour brown symbolises earthiness, simplicity, stability, humility, warmth, reliability, endurance, timelessness and tradition.