SOUTH INDIA TEXTILE RESEARCH ASSOCIATION
SOUTH INDIA TEXTILE RESEARCH ASSOCIATION The circular greenish blue emblem of South India Textile Research Association (SITRA) has a white circle housing ‘S’ denoting a rotating bobbin of thread ensconced by a greenish blue border with a thin outline bearing its acronym ‘SITRA’ and its motto ‘Service for Excellence’. The greenish blue colour symbolises refreshment, tranquillity, harmony, prosperity, renewal, regeneration, calmness and peace.