OPEN NETWORK FOR DIGITAL COMMERCE
OPEN NETWORK FOR DIGITAL COMMERCE India’s digital commerce industry has evolved and picked up significant momentum during the past few years. Open Network for Digital Commerce (ONDC) initiative will support the transformation of the INR 2.85 lakh crores (USD 38 Billion) Indian digital commerce market by revolutionizing and democratising large scale participation. The envisioned aspirations of ONDC include enabling or enhancing local retail ecosystems; participation in the digital commerce irrespective of size, location, digital quotient, etc.; the digital commerce landscape in India; Formalise businesses by creating active digital history; Economic development and livelihood creation opportunities; Enhance business efficiencies through a reduction in cost overheads and Enable increased trade of locally manufactured goods in India. Its logo is a word mark with ONDC written using sans serif capitals in blue tones. The letters N and D are connected and is crested by a