INCREDIBLE INDIA
INCREDIBLE INDIA Portraying the beauty of India as an attractive tourist destination by highlighting its rich culture and glorious history, Incredible India is an international tourism campaign that has been run by the Government of India since 2002. The campaign and the logo was conceptualised by Amitabh Kant and his team. The exclamation mark in the logo forms the letter ‘i’ of India and was used creatively across several visuals, which compliments the concept behind the word ‘Incredible’.