Logo India

PANTALOONS With over twenty-four years of retailing experience, Pantaloons, a division of Aditya Birla Fashion and Retail Ltd. (ABFRL) is one of the most loved fashion brands in India with 344 plus stores spread across 170 plus towns and cities in the country. ABFRL is part of a leading Indian conglomerate, Aditya Birla Group. It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over twenty-five years. Pantaloons is one of India’s largest fast fashion store brands. Its logo is written in bluish green colour lowercase letters has an interesting overlapping of two ‘o’s making the uh both phonetic and visual.

INDIVINITY CLOTHING RETAIL PRIVATE LIMITED Tasva is a brand from Indivinity Clothing Retail Private Limited (ICRPL). TASVA - TAT (that) and SVA (me/mine), denoting all that is me, all that is mine. With the dream of creating a trusted, ethnic wear brand, Aditya Birla Fashion and Retail Ltd (ABFRL), a division of the reputed Aditya Birla Group and ace designer Tarun Tahiliani, collaborated to set up TASVA, in 2021. The emblem of Tasva is created using the first letters of its brand name in Hindi and English and a pleasing symmetrical motif is created. Alongside ‘Tasva’ is written with sans serif uppercase letters with varying stroke thickness.