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UKA TARSADIA UNIVERSITY

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UKA TARSADIA UNIVERSITY Uka Tarsadia University (UTU) was established by Bardoli Pradesh Kelavani Mandal (PKBM) under Gujarat Private University (Amendment) Act No. 25 - 2011 of Government of Gujarat. The logo is created from the inspirations from the letter ‘U’, swan, blooming lotus and gyan mudra and its motives of imparting knowledge, awakening wisdom and transforming lives. It uses shades of pink and purple for its motif and in its word mark. Lotus denotes purity, enlightenment, rebirth, transformation, personal growth, resilience, overcoming obstacles and divine beauty. The colour pink is an attractive colour which evokes the feeling of tenderness and purple denotes power, authority, opulence, luxury, creativity and imagination. The logo of the university is an interesting configuration of symbols of the domain of its operations and is a nuanced and detailed one.