XLRI SCHOOL OF MANAGEMENT

XLRI SCHOOL OF MANAGEMENT

XLRI School of Management (XLRI), the oldest B-school in India, was founded in 1949 by a few Jesuit Fathers to bring a change in the economy and society at large. In 2004 slight modifications were made on the logo to include the year of founding - 1949 and also the guiding motto of XLRI-Excellence Integrity. The new brand identity developed in 2012 is a modern and stylized representation of the old logo. The horizontal name logo: The refined name logo has a forward looking naming architecture. XLRI is written in a bold and stylized font with a green pointer on the alphabet ‘I’ to connote clear focus and direction. ‘Jamshedpur’ has been omitted from the new naming architecture with a view to allow greater freedom for the brand to grow nationally and globally. The refined category descriptor ‘Xavier School of Management’ seeks to underscore XLRI's standing as a more inclusive management education institution whilst retaining the name of the patron saint - Saint Xavier. The tagline is ‘For the Greater Good’. The shield logo has multiple elements. The emblem of the Cross signifies the 'Jesuit Heritage' of XLRI and exemplifies all the heroic virtues that motivate an individual to become a ‘Heroic Leader’ in his or her specific vocation. Traditionally the keys symbolize ‘Keys to Heaven’. Furthering knowledge and learning is also the primary mission of the Jesuit order. The year 1949 indicates the year of founding of XLRI. Excellence with Integrity is the essence of the Jesuit spirit of Magis (Ever Greater) and is the guiding motto of XLRI.