Logos of India

ZORBA THE BUDDHA The red and orange insignia of Zorba the Buddha has an red elongated circle ensconced by four orange petals of lotus. Below the motif its motto ‘Creativity Consciousness Celebration’ is written.  The red dot refers to sun and the Shakti; the lotus refers to purity, enlightenment, rebirth, transformation, personal growth, resilience, overcoming obstacles and divine beauty; the colour orange denotes energy, vitality, creativity, inspiration, joy and happiness and the colour red denotes passion, power, strength, courage, determination, energy and celebration.  

PHOOL CHATTI YOGA ASHRAM The insignia of Phool Chatti Yoga Ashram has, a twenty four petalled with pink and dark pink petals, houses a cyan motif of a human in a yoga pose supported by the word ‘Namaste’ written using brush strokes. The lotus refers to purity, enlightenment, rebirth, transformation, personal growth, resilience, overcoming obstacles and divine beauty; the colour pink symbolises love, nurture and compassion and cyan symbolises sky, hope and spring, peace, tranquillity, calmness, relaxation and emotional balance.  This is a simple and meaningful logo of an ashram practising and teaching yoga.

SRI RAMANASRAMAM The insignia of Sri Ramanasramam has the letter ‘ॐ’ placed placed inside a glowing sun supported by a banner holding its tagline ‘नमो भगवते श्री रमणाय’ meaning ‘O Lord Sri Ramana’. The letter ॐ or Ohm is a symbol representing a sacred sound, syllable, mantra, and an invocation and the the glowing sun refers to life, energy, power, positivity, illumination, light and clarity.

ANANDASHRAM The insignia of Anandashram has the letter ‘ॐ’ placed placed inside a glowing sun supported by a banner holding its tagline ‘श्रीराम जयराम जयजयराम ’ meaning ‘SriRam JaiRam JaiJaiRam’. On the right the name of the ashram is written in metal cut typeface in capitals.  The letter ॐ or Ohm is a symbol representing a sacred sound, syllable, mantra and an invocation and the glowing sun refers to life, energy, power, positivity, illumination, light and clarity.

SRI GANAPATI SACHIDANANDA AVADHOOTA DATTA PEETHAM The circular emblem of Sri Ganapati Sachidananda Avadhoota Datta Peetham has its acronym placed inside a circular border, which bears the name and place of the ashram. The acronym has the letter ‘G’ is depicted as a flame of a lamp referring to light, illumination, awakening, devotion, purity, guidance, protection, hope and prosperity.

P ARAMARTH NIKETAN The oranges and red circular emblem of Paramarth Niketan ashram houses the motifs of one its entrance arches supported by a traditional lamp and its name written on it red. These are ensconced by a circular orange border on which its motto in Sanskrit ‘सर्व भूतहिते रताः’ meaning ‘An Abode Dedicated to the Welfare of All’ are written. The lamp refers to light, illumination, awakening, devotion, purity, guidance, protection, hope and prosperity.

TATA INDIAN PREMIER LEAGUE The insignia of Tata Indian Premier League (Tata IPL) has a blue cricket batsman in motion swinging his bat for hitting a ball. This is supported by the emblem of Tata the sponsoring agency supported by the initials ‘IPL’. The track of swinging of the bat is depicted by a colourful swoosh. The logo is informative and easy to understand.

EUREKA FORBES LIMITED The blue logo of Eureka Forbes Limited has a blue cross depicting cleaning through a crevice with its name written on the right in custom sans serif typeface. The cross symbolises protection and healing and the colour blue symbolises serenity, calmness, trust, spirituality, wisdom, freedom, openness, intelligence and loyalty.

UTTAR PRADESH PARIVAHAN The emblem of Uttar Pradesh Parivahan Nigam (UPPN) in red colour has a red colour double ended arrow forming a loop as its motif depicting a road turnabout. Its tagline in Devanagari ‘आपका अपना साथी’ meaning ‘Your Own Friend’ is written in black at the bottom. Its name in Devanagari surmounts the motif. The colour red symbolises passion, power, strength, courage, determination, energy and celebration and the colour black symbolises  mystery, power, elegance and sophistication.

GAMES24x7 The orange and blue brand identity of Games24x7 has a pictorial created using ‘G’ in orange and blue in three layers referring to card games and its name written on the right as a word mark. The ‘games’ is written in blue sans serif lowercase supported by ‘24x7’ in orange depicting casual sketch pen strokes. The colour blue denotes calmness, trust and wisdom and orange denotes energy, vitality, creativity, inspiration, joy and happiness.

SHIV NADAR UNIVERSITY CHENNAI The emblem of Shiv Nadar University Chennai (SNUC) is a word mark written in blue serif typeface. ‘Chennai’ is written in black at the bottom. The colour blue symbolises serenity, calmness, trust, spirituality, calmness, wisdom, freedom, openness, intelligence and loyalty.

VIDA ELECTRIC SCOOTERS The orange insignia of VIDA Electric Scooters from Hero Motors is a monogram and a word mark of its name in sans serif bold capitals with its tagline ‘Powered by Hero’. The monogram is created using a thin to thick single stroke denoting ‘Vida’. The logo is trendy, attractive and gives a fresh feel.

UPSTOX SECURITIES PVT. LTD. The violet logo of Upstox Securities Pvt. Ltd. is an online investment brand is a word mark written in lowercase sans serif typeface, with the ‘u’ starts with a connecting stroke. Below this is its tagline ‘Invest Right, Invest Now’ is written. The logo is attractive, sincere and serene. The violet colour symbolises creativity, wisdom, sensitivity, spirituality, nobility, ceremony, mystery, enlightenment, future, imagination, dreams and wealth.

KAMLA PASAND The emblem of Kamla Pasand betel leaf spices or ‘pan masala’ is a green betel leaf supporting a red banner bearing its name in Devanagari. The logo is direct, simple and attractive with its contrasting colours and bold treatment.

RAPIDO BIKE TAXI The insignia of Rapido Bike Taxi in yellow and black has a pictorial of a scooter in yellow colour behind its name ‘Rapido’ in black sans serif text round corners and round edges. Below this ‘Bike Taxi’ is written. The colours chosen are the best contrasting colours and is legible and easy to associate and identify.

NATIONAL ACCREDITATION AND ASSESSMENT COUNCIL The emblem of the National Accreditation and Assessment Council (NAAC) has a red circle housing the motifs of a map of Bharat the India holding a black mortarboard hat on which ‘Q’ for quality is written. Its acronym ‘NAAC’ and a dot of where it is located. These are ensconced by a white circular border with a red outline, which bears its name. At the bottom, on a white banner its motto ‘Excellence Credibility Relevance’ is written in black. The mortarboard or Oxford hat refers to the educational institutions the NAAC assess for quality; the map of India about geographical scope and the colour red symbolises passion, power, strength, courage, determination, energy and celebration.

ISHA FOUNDATION The logo of Isha Foundation is a word mark in black and orange. The logo is created with free flowing brush strokes of its name with the dot on ‘i’ is orange denoting a human. The x-height of each of the four letters are different and the letters touch each other, other than ‘i’. The logo represents ease, freedom and casualness. The colour black symbolises power, mysticism, and truth and red denotes passion and energy.

THE ART OF LIVING The emblem of The Art of Living which has centres in different places has a rising sun in orange supported by a pair of swans, below which its name is written in serif capitals. At the bottom the name of the Centre is written. The rising sun denotes light, universal prosperity and path for growth and the swans denote holiness, being sanctified, grace and beauty.

OSHO NISARGA FOUNDATION The emblem of Osho Nisarga Foundation (ONF) has a monogram of its initials written in black and red rough brush strokes, in which red ‘O’ and black ‘N’ are depicted as a human and the river flowing from the Himalayas respectively. In between these two its name is written in thin sans serif capitals. The red colour symbolises passion, power, strength, courage, determination, energy and celebration and the black symbolises mystery, power, elegance and sophistication.

OSHO INTERNATIONAL FOUNDATION The insignia of the OSHO International Foundation is a word mark in blue with its name ‘OSHO’ written in blue in sans serif bold typeface with increased character spacing. The colour blue symbolises serenity, calmness, trust, spirituality, calmness, wisdom, freedom, openness, intelligence and loyalty.

ZOTA HEALTHCARE LTD. The insignia of Zota Healthcare Ltd. (ZHL) has a pictorial of three-coloured triangle inspired by the three strokes of ‘Z’ in pink, blue and green. The name is written on the right in lowercase sans serif with rounded ends and corners in dark cyan and below this ‘Healthcare Ltd.’ is written in black. The colour blue refers to the corporate, the colour pink refers to good health and the colour green refers to its nature centric products. Overall, the logo is pleasing, representative and attractive.

KARNATAKA ELECTRICITY REGULATORY COMMISSION The circular emblem of the Karnataka Electricity Regulatory Commission (KERC) houses an electric transmission tower; a two pan beam balance and eight bolts of lightning. These are ensconced by a circular banner with purple outlines, inscribed with its name in Kannada and English. The bolts of lightning represent electric power and authority; the transmission tower represents electricity and the two pan beam balance denotes balance decisions and directions. 

DALMIA BHARAT LIMITED The blue logo of Dalmia Bharat Limited (DBL) is a word mark of ‘Dalmia Cement’ in sans serif extra bold capital and lowercase written in two lines. The logo gives a feeling of solidness, strength and reliability. It is also legible and stands out from the clutter.

INDO-U.S. SCIENCE & TECHNOLOGY FORUM  The saffron and blue emblem of Indo-U.S. Science & Technology Forum (ISUSTF) is a monogram of its acronym in orange and blue, supported by its acronym in blue. Its is interesting and attractive. The colours used have been taken from the respective national flags.

NATIONAL INSTITUTIONAL RANKING FRAMEWORK The insignia of National Institutional Ranking Framework (NIRF) has a red open book supporting its acronym in blue extra bold sans serif lowercase letters. The ‘i’ of the word mark is depicted as a tag hanging from a badge and the dot on it is shown as a glowing red sun. The word mark is treated as a badge of reward of learning, teaching and excellence in both. The open book denotes learning, knowledge, wisdom and education.

ANGEL ONE LIMITED The insignia of Angel One Limited, a brokerage firm dealing in securities is made up of a pictorial of an orange pyramid built with ten triangles supported by a green slanting line. It depicts ‘A’ as well as planned growth. Alongside, its name is written in blue and orange sans serif typeface. The logo is nuanced and gentle.   

MY11 CIRCLE The red and black logo of the My11 Circle mobile cricket gaming application (App) is a word mark of its name with a red pictorial of a cricket ball held in an eccentric circle. Its name is written in black sans serif bold capitals with ‘11’ written in red and in a bigger size. It is promonet on a hand held device and highly legible and attractive.

ALPHAVECTOR (INDIA) PVT. LTD. The logo of AlphaVector (India) Pvt. Ltd. has an abstract monogram of its acronym ‘AV’ and its name is placed on either side. The monogram is a blue and orangish red equilateral triangle intersecting each forming a black diamond. The name is written in clean sans serif capitals in black. The logo looks trendy and attractive.

AMBUJA CEMENTS LTD. The dark blue word mark logo Ambuja Cements Ltd. is written in extra bold sans serif capitals and lowercase in two lines. The logo gives a feeling of solidness, strength and reliability. It is also legible and stands out from the clutter.

HALDIRAM'S INDIA PVT LTD The emblem of Haldiram's India Pvt Ltd is in the form of a yellow badge with a monogram of ‘HR’ written stylistically and a word mark of its name written in serif italics capital and lowercase typeface in red supported by ‘Nagpur’ at the bottom. The badge has red and yellow outlines with black shadow. Below the badge its tagline ‘Taste of Tradition’ is written. The logo is bright, attractive and is down to earth.

DREAM11 The emblem of Dream11, which is a brand from Dream Sports, is a red colour trophy with letter ‘D’ written on it in bold. Alongside its name is written in red sans serif typeface. The logo is prominent, attractive and inspiring. 

PILOT PENS The blue colour monogram and word mark of Pilot Pens has a 'P' in reverse lettering created using a stroke of pen. Alongside, its name is written in blue bold sans serif capitals. This is a legible and attractive emblem for a pen brand. The colour blue refers to the commonly used ink of pen and symbolises serenity, calmness, trust, spirituality, calmness, wisdom, freedom, openness, intelligence and loyalty.

SYMPHONY LIMITED The insignia of Symphony Limited is a green and cyan word mark on a light green band. The word Symphony is written in a custom sans serif condensed typeface in cyan colour, with a white falcon rising out of letter ‘o’. At the bottom its tagline 'Thinking of Tomorrow' is written in black sansserif italics. The falcon refers to speed, power, freedom, focus and determination; the colour green refers to being cool, environment friendly, comfortable and being natural and the colour cyan denotes sky, hope and spring, peace, tranquillity, calmness, relaxation and emotional balance.

TROOPS The emblem of the Troops brand of clothing and accessories is a green shield with thick yellow outlines. The upper portion of the shield houses the motifs of five soldiers in different postures and the bottom portion has the bands of National Tricolour. Just above this on a yellow banner ‘Troops’ is written in capitals supported on each side by three lines. The shield denotes protection, courage, heritage, authority and bravery; the soldiers refers to the military personnel for whom Troops make their products; the colour green denotes military and defence applications and use and the colour yellow denotes happiness, energy, vitality, focus and creativity.

TROOPS COMFORTS LIMITED The emblem of Troops Comforts Limited (TCL) has its acronym supported by a soldier in camouflage fatigues in action ensconced by a swoosh and four circles. At the bottom its name and its tagline in Sanskrit ‘राष्ट्रो रक्षति रक्षितः’ meaning ‘Protecting the Protectors of the Nation’ are written in English and Devanagari respectively. The four circles refers to the protection from  the four conditions of cold, windy, rainy and water by its gears. The swoosh is in the National Tricolour referring to the nation. The acronym is written in bold sans serif capitals in camouflage green and brown colours.

SRINAGAR KE VEER The emblem of the Srinagar Ke Veer (SKV) cricket team of ISPL has a blue shield supported by a pair of crossed black cricket bats and crested by a tennis ball. The name of the team is written over these motifs in bold capitals. The shield refers to protection, courage, heritage, authority and bravery and the colour blue denotes serenity, calmness, trust, spirituality, calmness, wisdom, freedom, openness, intelligence and loyalty.

TEAM INDIA OLYMPICS The emblem of Team India Olympics (TIO) celebrates Bharat’s (India) participation in Summer Olympics for one hundred years. The emblem has a swoosh of India’s national tricolours on top supported by ‘India’ in blue capitals and at the bottom the five rings olympic emblem is placed. The vertical stroke of ‘N’ is rendered in the colours of the Indian National Flag.

POONAWALLA FINCORP The blue logo of the financial services company Poonawalla Fincorp has a woodcut capital ‘P’ supported on right by its name in sans serif capitals. The logo is crisp, clean and to the point. The colour blue symbolises serenity, calmness, trust, spirituality, calmness, wisdom, freedom, openness, intelligence and loyalty.