LIDKAR

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Lidkar
LIDKAR

Lidkar is the brand name of a range of leather products from Dr Babu Jagjivan Ram Leather Industries Development Corporation Ltd. (BJRLIDC). THe emblem of Lidkar is a pictorial created juxtaposing the motifs of cobbler’s anvil and also use of the letter ‘L’. This pictorial is supported by its name ‘Lidkar’ written below in serif typeface. Its tagline ‘Made for Life’ is written at the bottom. The colour brown symbolises earthiness, simplicity, stability, humility, warmth, reliability, endurance, timelessness and tradition. The logo is interesting and representative.

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