Logos of India

INDIA TRADE PROMOTION ORGANISATION India Trade Promotion Organisation (ITPO) has been formed by merging erstwhile Trade Development Authority (TDA) with Trade Fair Authority of India (TFAI) with effect from January 1, 1992. India Trade Promotion Organization is the premier trade promotion agency of India and provides a broad spectrum of services to trade and industry so as to promote India’s exports. Its logo has in orange colour has remained unchanged since it was Trade fair Authority of India. The ITPO emblem has been derived from an inscription on a gold coin belonging to the era of the ancient ruler, Samundragupta (circa 330-380 A.D.) symbolising the zenith achieved in external trade. The vertical and horizontal strokes in the symbol represent life and prosperity. The emblem is supported by the acronym of its name in Devanagari and English written in white in orange background.

PEC LIMITED The PEC Limited, the erstwhile Project and Equipment Corporation of India was carved out of the STC in 1971-72 to take over the canalized business of STC’s railway equipment division, to diversify into turn-key projects especially outside India and to aid assist in promotion of exports of Indian engineering equipment. With effect from May 23, 1990, PEC became a subsidiary of the then newly formed holding company, Bharat Business International Ltd. Thereafter, from March 27, 1991, PEC became an independent company directly owned by Government of India. Its logo has a blue coloured line drawing of globe within a blue round cornered rectangle supported by yellow markings of heavy duty equipment and topped by its name in Devanagari acronym and at the bottom in English.

ECGC LIMITED ECGC Limited (Formerly Export Credit Guarantee Corporation of India Ltd.), wholly owned by Government of India, was set up in 1957 with the objective of promoting exports from the country by providing Credit Risk Insurance and related services for exports. It functions under the administrative control of Ministry of Commerce and Industry and is managed by a Board of Directors comprising representatives of the Government, Reserve Bank of India, banking and insurance and exporting community. Over the years it has designed different export credit risk insurance products to suit the requirements of Indian exporters and commercial banks extending export credit. ECGC is essentially an export promotion organization, seeking to improve the competitiveness of the Indian exporters by providing them with credit insurance covers. Its logo has two sets of three parabolic segments in blue – two and greenish blue – one facing each. Below is the acronym in English in blue colour.

MMTC LIMITED The MMTC Limited, the erstwhile Minerals and Metals Trading Corporation was created in 1963 as an individual entity on separation from State Trading Corporation of India Limited primarily to deal in exports of minerals and ores and imports of non-ferrous metals. In 1970, MMTC took over imports of fertilizer raw materials and finished fertilizers. Over the years import and exports of various other items like steel, diamonds, bullion, etc. were progressively added to the portfolio of the company. A light blue coloured emblem depicting mounts of ore and a globe in reverse symbolizing ‘MM’ has been placed in a rectangle. At it right is the acronym and its affiliation in Devanagari and English in the same colour. Its tagline ‘touching lives, adding value’ in black colour is placed below.

STATE TRADING CORPORATION OF INDIA LIMITED The State Trading Corporation of India Limited (STC) was set up on May 18, 1956, primarily with a view to undertake trade with East European countries and to supplement the efforts of private trade and industry in developing exports from the country. STC has played an important role in country’s economy by arranging imports of essential items of mass consumption such as wheat, pulses, sugar, etc. into India and developing exports of a large number of items from India.  The core strength of STC lies in handling exports and imports of bulk agro commodities. During past four to five years, STC has diversified into exports of steel raw materials, gold jewellery and imports of bullion, hydrocarbons, minerals, metals, fertilizers, petrochemicals, etc. Recently, STC has stopped undertaking any new business activity and is currently continuing as a non-operative company for the time being. Its dark blue emblem has a symbolic lotus supported ...

INDIAN INSTITUTE OF PACKAGING The Indian Institute of Packaging (IIP) is a national apex body which was set up in 1966 by the packaging and allied industries and the Ministry of Commerce, Government of India, with the specific objective of improving the packaging standards in the country. The Institute is an autonomous body working under the administrative control of the Ministry of Commerce. The Institute, with its office located at Mumbai and branch offices at New Delhi, Chennai, Kolkata, Hyderabad and Ahmedabad is headed by a Director. The main function of the Institute is to undertake research on raw materials for the packaging industry, organize training programmes on packaging technology, consultancy services on packaging problems and stimulate consciousness of the need for good packaging. Its bicoloured – leaf green and blue abstract emblem has ‘IIP’ silhouetted in a bottomless box green with a blue corner to open. The tag line ‘Packaging for Better Living’ in blue circles...

INDIAN INSTITUTE OF FOREIGN TRADE The Indian Institute of Foreign Trade (IIFT) was registered in May, 1963 under the Societies Registration Act, 1860. The Institute, with its head office at New Delhi and two more campuses in Kolkata and in Kakinada. Its logo in dark blue colour has its acronym in white placed over an elliptical globe. Around it, in a white border the name of the institution in English and Devanagari are written. All these are enclosed in another elliptical border.

EXPORT INSPECTION COUNCIL OF INDIA The Export Inspection Council of India (EIC) was set up as a Statutory Body on 1st January, 1964 under Section 3 of the Export (Quality Control and Inspection) Act, 1963 to ensure sound development of export trade of India through quality control and inspection and for matters connected therewith. The Council is an advisory body to the Central Government, with its office located at New Delhi and is headed by a chairman. The Council is assisted in its functions by the Export Inspection Agencies, which are field organizations located at Chennai, New Delhi, Kochi, Kolkata and Mumbai and have state of art and accredited laboratories with the required logistic support for quality certification activities. Its logo has Lion Capital of Government of India in the centre surrounded by four concentric circles wherein in Devanagari and English are written the name of the organisation.

AGRICULTURAL AND PROCESSED FOOD PRODUCTS EXPORT DEVELOPMENT AUTHORITY Agricultural And Processed Food Products Export Development Authority (APEDA) was established in 1986 as a Statutory Body under an Act of Parliament. The Authority, with its headquarters at New Delhi, is headed by a chairman. The Authority has five regional offices at Guwahati, Hyderabad, Kolkata, Bangalore and Mumbai and is entrusted with the task of promoting agricultural exports, including the export of processed foods in value added form. During the year 2009-10, APEDA has been empowered by an Act of Parliament to enforce the Intellectual Property Right of Geographical Indications for Basmati Rice. Its green colour logo has and abstract depiction of agricultural products supported on its right side by the Devanagari and English acronym of the organaisation.

MARINE EXPORT PRODUCTS DEVELOPMENT AUTHORITY The Marine Export Products Development Authority (MEPDA) was set up as a Statutory Body in 1972 under an Act of Parliament (No.13 of 1972).  The Authority, with its headquarters at Kochi and field offices in all the maritime States of India, is headed by a Chairperson. The Authority is responsible for development of the marine industry with special focus on marine exports. It is also empowered to carry out inspection of marine products, its raw material, fixing standards, specifications, and training as well as take all necessary steps for marketing the seafood overseas. Its indigo coloured logo has a sailing ship inside a globe encircled by the name of the organisation in Devanagari and English. At the bottom are prawn and fish – the major marine exports are depicted.

HIMALAYA WELLNESS COMPANY In the forests of Burma, a curious young man looked on, as villagers fed the roots of a local herb to calm a herd of agitated elephants. That man was Mr. M. Manal, the founder of Himalaya and that herb was Rauwolfia Serpentina, the inspiration that led to the creation of Serpina®, the world's first natural antihypertensive drug, launched in 1934. His vision has translated into Himalaya's mission of touching people's lives with the promise of Wellness in every home. He chose the Himalaya mountain range of as the logo since it is a true reflection of nature’s fascinating secrets. The logo has been a representation of our closeness to nature and to pledge care for people and the Earth. The peaks symbolize Himalaya’s indomitable spirit of exploring new boundaries of nature’s healing powers to develop a head-to-heel range of products that are safe, gentle and efficacious. The green colour in the logo indicates our passion to explore the wonderful ...

ANIMAKER In 2014, Animaker was running a leading creative studio that helped companies across the globe to make videos, for clients from Fortune 500 companies to small start-ups with highly trained professionals using Adobe tools. Coming from a highly technical background, Raghav, its founder was determined to find an inbound solution where anyone can create high-quality videos with less effort, time and cost. Its products cover a range of video makers for business, work and ‘for everything else’. Some of its products include: Video maker, 2D animation software, Whiteboard video maker, Infographic Video maker, GIF maker, Youtube Banner Maker, Animaker voice, Makers Academy and Animaker Video Editor - iOS App. Its logo in vibrant colours of purple and orange with three dimensional treatment, with an icon of  an instrument with a smiling face, head phone and hand and its name in a caricature style font.

RUPAY RuPay is the first of its kind global card payment network of India, with wide acceptance at ATMs, POS devices and e-commerce websites across India. RuPay is a product of NPCI, the umbrella organisation that powers retail payments in the country. Its ten core promoter banks are State Bank of India, Punjab National Bank, Canara Bank, Bank of Baroda, Union Bank of India, Bank of India, ICICI Bank, HDFC Bank, Citibank N. A. and HSBC. Currently 56 banks are shareholders of NPCI. The name derived from the words ‘Rupee’ and ‘Payment’, emphasizes that India’s very own initiative for card payments. It is India’s answer to international payment networks, expressing the pride of nationality. Its logo in dark blue colour has its name written in bold italic sans serif followed by two overlapping triangles in orange and green, symbolising swiftness of transactions.

INDIAN INSTITUTE OF CRAFTS & DESIGN, JAIPUR Indian Institute of Crafts & Design, Jaipur (IICD) was registered as Institute of Crafts, Jaipur on April 20, 1995 by the Registrar of Societies, Rajasthan, Jaipur under the Rajasthan Societies Registration Act 1958. Its name was changed to Indian Institute of Crafts and Design, Rajasthan, Jaipur under section 12 of the said Act on April 27, 1998. An MoU was signed between the Government of Rajasthan and Ambuja Educational Institute (AEI) for transferring the management of IICD to AEI under Public-Private Partnership (PPP) model on August 6, 2007. Its greyish magenta monochrome emblem is a 12 petalled lotus depicted by a paper and cloth with a big solid circle representing different materials referring different courses. Below this its name in Devanagari and English in black and grey are written.

CENTRAL VIGILANCE COMMISSION Central Vigilance Commission (CVC) is an apex Indian governmental body created in 1964 to address governmental corruption. The Central Vigilance Commission has adopted a logo which consists of a graphic representation of an eye encased within the letter ‘C’. The eye represented in a pleasing blue colour is symbolic of the collective determination of the community to be vigilant against any erosion of rights through illegal and improper actions of public servants. Encased within the letter ‘C’ the eye represents the Commission oversees the vigilance administration in all public organisations and helping in arriving at quick and logical decisions in all vigilance cases. The logo has grouped positive and negative elements within it and the deliberate choice of the blue colour signifies an active, ever vigilant but positive and friendly Central Vigilance Commission. The logo was designed by Shri Binoy Sarkar.

STATUE OF UNITY Sardar Vallabhbhai Patel is highly respected leader of Indian independence struggle and for his leadership in uniting the 562 princely states of India to form the Union of India. This is the world's tallest statue, with a height of 182 metres (597 feet), which is almost double the height of the Statue of Liberty, USA. This stands on the isle of Sadhu-Bet in River Narmada, at Ekta Nagar, District Rajpipla in the State of Gujarat, with the majestic Vindhyachal and Satpuda Mountain Ranges in the backdrop. Its logo is has the text ‘Statue of UNITY, ‘Ek Bharat, Shreshta Bharat’ in black bold sans serif face symbolising the strength and power. The letter ‘I’ is in the form of the silhouetted statue of Statue of Unity on a pedestal with dark orange circle. Three vertical columns of shades of orange form the backdrop for the statue.

INDIAN SPICES The global food market is flush with all kinds of branded spices in consumer packs. All of them bombard the consumer with claims and counter-claims for visibility and attention. But then, the packs seldom reveal the source of origin of the product; nor do they offer a clue as to the quality associated with it. The result is that the consumer is totally confused. The Indian Spices logo is a major effort to overcome this impasse. The international consumer is by and large aware of the intrinsic qualities and acquired superiority of Indian spices. The logo - a fresh green leaf inside an elliptical ring (denoting freshness, growth and excellence) is prominently displayed on all packs cleared and approved by the Spices Board India, so that you can easily spot the pack that spells Indianness and quality. The Board awards the logo selectively to exporters who have certified processing and quality control capability and maintain a high level of hygiene and sanitation at all...

SPICES BOARD The Spices Board was constituted as a Statutory Body on  February 26, 1987 under Section (3) of the Spices Board Act, 1986. The Board is headed by a chairman with its head office at Kochi and is responsible for the development of cardamom industry and promoting the export of all the fifty-seven spices listed in the Spices Board Act, 1986. Its indigo coloured logo has a ship with its sails on water in a circle within which its name in English is written and below the ship ‘India’ is written. Below the circle, the name of he Board and ‘Bharat’ are written in Devanagari.

TOBACCO BOARD The Tobacco Board was constituted as a statutory body on January 1, 1976 under Section (4) of the Tobacco Act, 1975. The Board is headed by a chairman with headquarters at Guntur, Andhra Pradesh and is responsible for the development of the tobacco industry. The primary functions of the Board include regulating the production and curing of Virginia Tobacco; keeping a constant watch on the Virginia Tobacco market in India and abroad; ensuring fair and remunerative prices to growers; maintaining and improving existing markets and developing new markets abroad by devising appropriate marketing strategies. Its emblem has two green coloured eccentric circles touching each other at the bottom and in their middle vertically a leaf of tobacco in yellow colour is positioned. It has its name written in Devanagari and English on its top and bottom.

TEA BOARD The Tea Board was constituted as a Statutory Body on April 1, 1954 under Section (4) of the Tea Act, 1953. The Board is headed by a chairman with head office at Kolkata. The primary functions of the Board include rendering financial and technical assistance for cultivation, manufacture, marketing of tea; promoting tea exports; aiding research and developmental activities for augmentation of tea production and improvement of tea quality; encouraging and assisting the unorganized small growers sector financially and technically and collecting and maintaining statistical data and its publication for the benefit of growers, processors and exporters. Its logo has in dark green centre with tea buds in black and white surrounded by a light green border where the name is written in Devanagari and English.

RUBBER BOARD The Rubber Board was set up under Section (4) of the Rubber Act, 1947. The Board is headed by a chairman with headquarters at Kottayam. It has five zonal offices, thirty nine regional offices, a number of field stations, Rubber Development Centers and regional nurseries. The Board is responsible for the development of the rubber industry by way of assisting and encouraging scientific, technical and economic research; supplying technical advice to rubber growers; training growers in improved methods of planting, cultivation and manuring and collecting statistics from the owners of estates, dealers, manufacturers. Its green coloured circular emblem has a rubber tree being tapped by a woman with the name in Devanagari and English.

COFFEE BOARD The Coffee Board was set up under Section (4) of the Coffee Act, 1942. The Board is headed by a Chairman and functions from Bangalore. The Board administers four projects for growth and development of the coffee industry; promoting coffee consumption in India and exports in the international market; supporting research; extension and developmental activities for raising productivity; evolving pest and disease resistant varieties and prescribing and enforcing quality standards at all stages. The coffee brown coloured logo has the map of India in the centre surrounded by two concentric circle bearing the name in Devanagari and English. At the bottom is a coffee cup with saucer has got a pair of wreaths of coffee stem with leaves.

COAL MINERS PROVIDENT FUND ORGANISATION The Coal Miners Provident Fund Organisation (CMPFO) is an autonomous body set up under the Coal Mines Provident Fund and Miscellaneous Provisions Act, 1948. The organisation administers the Coal Mines Provident Fund Scheme, 1948, Coal Mines Family Pension Scheme, 1971 since superseded by a new scheme namely Coal Mines Pension Scheme, 1998 which was brought into force from March 31, 1998 and the Coal Mines Deposit Linked Insurance Scheme, 1976 which are all framed under the aforesaid Act. The fund of the organisation is administered by a tripartite body, called the Board of Trustees, consisting of representatives of the Central Government, State Governments, the employers and the employees. One of the most important landmarks in the history of CMPF Organisation is the introduction of Coal Mines Pension Scheme, 1998 which has come into force from the March 31, 1998. The emblem of CMPFO has a rectangle with colliery machinery, equipment and po...

HINDUSTAN UNILEVER LIMITED Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods company. On any given day, nine out of ten Indian households use one or more of HUL’s brands. It operates in the domains of fabric solutions, home and hygiene, life essentials, skin cleansing, skincare, hair care, colour cosmetics, oral care, deodorants, tea, coffee, ice cream and frozen desserts, foods and health food drinks. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf excel, Rin, Wheel, Glow &Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Simple, Love Beauty Planet, TRESemmé, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s, Horlicks and Pureit. HUL is a subsidiary of Unilever, one of the world’s leading suppliers of food, home care, personal care and refreshment products with sales in over 190 countries. HUL’s logo is a big blue ‘U’ with icons in it stands for Unilever, which is placed above the word...

SUMANGALA STEEL PRIVATE LIMITED Sumangala Steel Private Limited is a private company incorporated on September 30,1985 and its registered office address is in Chennai. The company was founded by Thirunavukarasu Vaithianathan and Rajendran Sabanayagam. This company is involved in the business activities of manufacturing of basic iron and steel. Its logotype in steel blue comprising of a circular monogram in and text has a two ‘S’s create a symbol like that of bent TMT bars and the name ‘Sumangala’ in sans serif italic, gives a forward-looking feel. The letters ‘S’ and ‘G’ have their top end strokes been innovatively extended and pointed to give a feel of connectivity and balance. Below the name, the tagline ‘We understand steel’ is place in black colour.

DAINIK BHASKAR GROUP Dainik Bhaskar Group is urban India's number one newspaper group and has five newspapers with sixty-one editions. It has a strong presence in the radio business. The radio brand of the group 94.3 MY FM, is the largest radio network in India, with presence in thirty cities across seven states. The digital arm of the group, DB Digital has four portals and three apps in Hindi, Gujarati and Marathi. Its emblem and logo consists of a shining sun in bright orange at crest and its name ‘Dainik Bhaskar’ in Devanagari written in black extra bold text.

NOIDA METRO RAIL CORPORATION LIMITED Noida Metro Rail Corporation Limited (NMRC) is a company incorporated under the provisions of the Companies Act 2013, having its registered office at in Noida. NMRC is a Joint Venture Company of Government of India and Government of Uttar Pradesh established for the purpose of planning, building and establishing of mass transit and other urban transport and people mover systems of all types and disciplines. Its emblem has ‘N’ in green colour, treated as track and as arrows pointing two opposing directions symbolising environmental friendliness, transport and rails. This is ensconced by a red circle meaning safety and security.

UTTAR PRADESH MERO RAIL CORPORATION Uttar Pradesh Rail Corporation (UPMRC) is a joint venture company, which operates the Lucknow Metro and Kanpur Metro. The other metro projects like Agra Metro, Meerut Metro, Varanasi Metro, Allahabad Metro, Gorakhpur Metro and Jhansi Metro, in the State of Uttar Pradesh are also under the ambit of UPMRC. LMRC was formed as a Special Purpose Vehicle by the Government of Uttar Pradesh in 2013 to build and operate Lucknow Metro. In 2017, the Lucknow Metro was inaugurated and opened to the public and in 2021, the Kanpur Metro was opened. Kanpur Metro was the fastest built and commissioned metro system in the world built in 24 months. Its emblem was designed by Pooja Yadav in brown using alphabet ‘M’, connectivity grid and historical Rumi Darwaza and the text below uses Gotham Bold and Gotham Book in grey.

PATANJALI AYURVED LIMITED Patanjali Ayurved Limited (PAL) is an Indian multinational conglomerate holding company, based in Haridwar. It was founded by Ramdev and Balkrishna in 2006. Its office is in Delhi, with manufacturing units and headquarters in the industrial area of Haridwar. The company manufactures cosmetics, ayurvedic medicines, personal care and food products. It produces herbomineral preparations. The Divya Yog Mandir Trust and Patanjali Yog Peeth grow many endangered herbs on its farmland to monitor quality. The principles of ‘good manufacturing practices’ are rigorously followed in its plant and company prides itself on being environment friendly. The CEO of the company Balkrishna holds 94 percent of shares. Ramdev represents the company and makes strategic decisions. Its tagline is ‘Prakriti ka Ashirwad’ meaning ‘Nature’s Blessings’. Its logotype is an all capital serif typeface of its name ‘PATANJALI’ in brown, which is crisp and gives a clean earth...

FIITJEE FIITJEE was created in 1992 by the vision and toil of Mr. D. K. Goel, a Engineering Graduate from IIT Delhi. FIITJEE is a coaching institute for JEE and other competitive exams. It has a pan-India network of 67 branches in 43 cities, along with Branches in Bahrain and Qatar. It offers courses for students of grades 6 to 12 aspiring to appear in Joint Entrance Examination (JEE), JEE advanced, NTSE, KVPY,JST SE, InChO, INMO, INPho and various other examinations. Its logo is simple and direct with an extra bold sans serif in red colour which appears to be inspired from Bauhaus. Unlike logos of typical educational institutions, which are formal, this logotype offers a bold choice to its prospective customers.

SINGARENI COLLIERIES COMPANIY LIMITED  Singareni Collieries Company Limited (SCCL) is a joint undertaking of Government of Andhra Pradesh and the Government of India. The headquarters of the company is at Kothagudem in Andhra Pradesh SCCL produces about 10 percent of the country’s coal production and 76 percent of its production is despatched to the coal based thermal power plants in Maharashtra, Andhra Pradesh and Karnataka. The remaining part of SCCL’s coal production is supplied to the cement companies and other industries. Its logo has two silhouetted miners with their equipment as center piece, surrounded by the name of the company in a circular yellow ochre border. This has another black border with white lettering ‘One Family, One Vision, One Mission’ in white. At the bottom the acronym SCCL is written in black.

HYDERABAD METRO RAIL LIMITED Hyderabad Metro Rail Limited (HMRL) is being developed as one of the largest modern transport systems in the world based upon the PPP model. It is the second longest operational metro network in India after the Delhi Metro (285 stations) with 57 stations and the lines are arranged in a secant model. Its emblem is a red circle ensconced by a blue border that gives backdrop for a speeding metro intersecting with the background. In the blue circular border ‘Hyderabad’ is written on top and ‘Metro Rail’ is written at the bottom.

KOCHI METRO RAIL LIMITED The Kochi Metro Rail Limited (KMRL) was started in August 2, 2011 with the objective to make Kochi the first city in India, where the entire public transport system: the metro, the buses, the boats, the autorickshaws and the taxis work together as a seamless integrated system; with a common timetable, common ticketing and centralised command and control. is a joint venture company with equal equity contribution of Government of India and Government of Kerala. KMRL’s emblem designed by Tata Elxsi and Brash Brands is a contemporary one with bold geometrical strokes of broad intersecting lines mimicking multi modal transport networks. This greenish blue emblem is a vivid visualisation of its acronym KMRL.

JAIPUR METRO RAIL CORPORATION LTD. Jaipur Metro Rail Corporation Ltd. (JMRCL) is a rapid transit system in the city of Jaipur, Rajasthan, India. This is India's sixth metro rail system. It is touted as one of the fastest built metro systems in India and is the first metro in India to run on double-storey elevated road and metro track. Its red colour emblem is interesting for its simplicity and attractiveness. It has alphabets J and M written in geometrical fashion symbolising tracks and elevated road and track ensconced in a circle. Below the circle, its name Jaipur Metro is written.