PATANJALI AYURVED LIMITED

PATANJALI AYURVED LIMITED

Patanjali Ayurved Limited (PAL) is an Indian multinational conglomerate holding company, based in Haridwar. It was founded by Ramdev and Balkrishna in 2006. Its office is in Delhi, with manufacturing units and headquarters in the industrial area of Haridwar. The company manufactures cosmetics, ayurvedic medicines, personal care and food products. It produces herbomineral preparations. The Divya Yog Mandir Trust and Patanjali Yog Peeth grow many endangered herbs on its farmland to monitor quality. The principles of ‘good manufacturing practices’ are rigorously followed in its plant and company prides itself on being environment friendly. The CEO of the company Balkrishna holds 94 percent of shares. Ramdev represents the company and makes strategic decisions. Its tagline is ‘Prakriti ka Ashirwad’ meaning ‘Nature’s Blessings’. Its logotype is an all capital serif typeface of its name ‘PATANJALI’ in brown, which is crisp and gives a clean earthly feel, supported by two fine strokes of fresh green and orange.