AIR INDIA LIMITED

AIR INDIA LIMITED 1

National Aviation Company of India Limited – NACIL was incorporated under the Companies Act 1956 on March 30, 2007 with its Registered Office at Airlines House in New Delhi and Corporate Office at Air India Building, in Mumbai. Its name was changed on November 24, 2010  to Air India Limited. It is owned by Talace Private Limited, a Special-Purpose Vehicle Vehicle (SPV) of Tata Sons, after sale by the Government of India on January 27, 2022. The logo of Air India is a red coloured flying swan with the 'Konark Chakra' in orange, placed inside it. The flying swan has been morphed from Air India's characteristic logo, 'The Centaur', whereas the 'Konark Chakra' is reminiscent of Indian Airlines logo. The logo features prominently on the tail of the aircraft. While the aircraft is ivory in colour, the base retains the red streak of Air India. Running parallel to each other are the orange and red speedlines from front door to the rear door, subtly signifying the individual identities merged into one. The brand name 'Air India' runs across the tail of the aircraft.

AIR INDIA LIMITED 2

AI has unveiled a new logo on August 10, 2023, which is inspired by the shape of its aircraft window and the traditional aches of India symbolising window of possibilities. The new identity is named as ‘The Vista’ signifies limitless possibilities and progressiveness. This displays deep red, aubergine and gold highlights, as well as a chakra-inspired pattern. It claims to use a custom designed ‘Air India Sans’ font. The logo was designed in partnership with FutureBrand.