MYNTRA

-

Myntra
MYNTRA
The name Myntra is learnt to be an evolution from Mantra and modified to My Mantra taking the form of Myntra. This is a major fashion e-commerce company. Its logo is not an evolution from any existing typeface or font. The monogram, which has the first letter of the company name ‘M’ depicted stylishly using violet, light orange, dark orange and pink has taken the form of overlapping cloth patterns. Even the full logo has these and green, blue and black colours in, simulating overlapping of cloths. The finishing of strokes is not conventional. The strokes of the typeface or font end thicker and rounded. Obviously, these are meant to depict the product category – lifestyle and personalised products, which are meant for the contemporary neo rich and young. Therefore, the finish gives a casual feel but the colours give a flirty and fresh feel. The transparent overlaps tell, it is a cloth cut pattern. To sum up the use of violet, light orange and orange colours show more affinity to feminine tastes and it is obvious that the colours do mean freshness and for youth. The subliminal message is conveyed by these shape and colours. In fact, the colour violet relates to imagination and spirituality and it is to stimulate imagination and inspire higher ideals. Orange is a bright and warm colour, which stimulates mental activity and it goes with fun, youthful and easy going.

Comments

Post a Comment

You Made it Popular

CENTRAL FOOTWEAR TRAINING INSTITUTE (CFTI), AGRA

-
Image
CENTRAL FOOTWEAR TRAINING INSTITUTE (CFTI), AGRA The emblem of Central Footwear Training Institute (CFTI), Agra has a pair of shoes circumscribed by a white circular border with red outlines inscribed with its name and place. This is supported by a banner bearing ‘Training CFTI Service’. A pair of green laurels support the circle on sides. The laurels denote ceremonies, victory, achievement, hard work and dedication.
Read more

BANARAS HINDU UNIVERSITY

-
Image
BANARAS HINDU UNIVERSITY Banaras Hindu University is an internationally reputed temple of learning, situated in the holy city of Varanasi. This creative and innovative university was founded by the great nationalist leader, Pandit Madan Mohan Malviya, in 1916 with cooperation of great personalities like Dr Annie Besant, who viewed it as the University of India. Banaras Hindu University was created under the Parliamentary legislation - B.H.U. Act 1915. The BHU emblem - Saraswati playing Veena on Hansa and Kamal, encircled in Omkara, confers Amritam- immortality through Vidya - Is a work of art be speaking in the eloquent language of Hindu symbolism the educational and cultural ideals of the university. Saraswati is the Goddess of learning, wisdom and knowledge. Her Vedic name was also Bharati. Form – White. She represents par excellence the ideals of Indian culture, all that is vest in her philosophy, religion, life and art. She is the Shakti, the propelling energy of Bramh...
Read more

VISAKHAPATNAM CO-OPERATIVE BANK LTD.

-
Image
VISAKHAPATNAM CO-OPERATIVE BANK LTD. The emblem of Visakhapatnam Co-operative Bank Ltd. (VCB) has a monogram of its initials in yellow, red and brown supported by a pair of shaking hands in red and green. Its tagline ‘A Common Man’s Bank Since 1916’ supports the seal.
Read more

DR. SHYAMA PRASAD MUKHERJEE UNIVERSITY

-
Image
DR. SHYAMA PRASAD MUKHERJEE UNIVERSITY The emblem of Dr. Shyama Prasad Mukherjee University (DSPMU) is placed on a 32 petal lotus flower spread in a circle. The motifs of a triangle intersecting a circle houses an open book on which the year of its establishment is written. The national emblem Ashoka Chakra surmounts these motifs and a pair of laurels support them. All these are placed in a circle and the circle has a border with red outlines. The border carries the motto in Sanskrit ‘विद्यया विन्दतेऽमृतम्’ (Verse 4 II, Kena Upanishad) meaning ‘By Self-knowledge Immortality is Attained’ and the name of the university in Devanagari. The lotus denotes purity, enlightenment, rebirth, transformation, personal growth, resilience, overcoming obstacles and divine beauty; the laurels denote ceremonies, victory, achievement, hard work and dedication; the open book represents knowledge, education, learning and wisdom; the colour red symbolises passion, power, strength, courage, determinat...
Read more

COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY

-
Image
COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY The emblem of the Cochin University of Science and Technology (CUST) features a rising sun and coconut palm, which represent the birth of a new centre of learning in Kerala. The book represents learning, the factory represents its application and the transmission tower represents its dissemination. The motto in Malayalam ‘തെജസ്വി നാവധിതമസ്തു’ (Shanti Mantra, Katha Upanishad) meaning ‘May the wisdom accrued deify us both – the teacher and the taught - and percolate to the universe in its totality’ is written on the circular border and on the platform supporting the logo has its name inscribed on it.
Read more

THE KALUPUR COMMERCIAL CO - OPERATIVE BANK LTD.

-
Image
THE KALUPUR COMMERCIAL CO - OPERATIVE BANK LTD. The red and blue logo of The Kalupur Commercial Co - Operative Bank Ltd. (Kalupur Bank) has a monogram of ‘kb’ created by using two bold strokes supported by its name in blue on the right. The counter in the monogram denotes safety, security and reliable strength. The colour red denoes passion, power, strength, courage, determination, energy and celebration and the colour blue denotes serenity, calmness, trust, spirituality, wisdom, freedom, openness, intelligence and loyalty. The logo is prominent and attractive.
Read more

NATIONAL TEXTILE CORPORATION LIMITED

-
Image
NATIONAL TEXTILE CORPORATION LIMITED The emblem of National Textile Corporation Limited (NTCL) is a pink colour monogram of ‘NTC’ created with stylistic text in pink colour. The monogram is placed above an oval vignette. The colour pink symbolises vibrancy, dynamism and freshness.
Read more

CENTRAL TOOL ROOM & TRAINING CENTRE, BHUBANESWAR

-
Image
CENTRAL TOOL ROOM & TRAINING CENTRE, BHUBANESWAR The emblem of Central Tool Room & Training Centre (CTTC), Bhubaneswar has a yellow gear wheel with black outlines inscribed with its initials in black and supported by a yellow banner with the name of its place written on. The gear represents interconnectedness, efficiency, precision, progress, advancement, synchronisation, timing, order and structure.
Read more