AXIS BANK LIMITED

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Axis Bank Limited
AXIS BANK LIMITED

Axis Bank is the third largest private sector bank in India. The bank offers the entire spectrum of financial services to customer segments covering large and mid-corporates, MSME, agriculture and retail businesses. The bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (formerly known as Unit Trust of India), Life Insurance Corporation of India, General Insurance Corporation of India, National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.. The logo of the bank was designed by Ogilvy & Mather and is the brainchild of Sumanto Chattopadhyay. The logo design of Axis Bank is based on the letter ‘A’. It is a contemporary, universal and solid design that retains the burgundy colour of the original UTI logo as a link to its heritage. The logo has two strokes, the first stroke depicts forward growth while the second stroke signifies a solid support system. The two thick strokes also connote solidity and security and conveys a sense of authority and credibility.

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