BAJAJ FINSERV LIMITED

BAJAJ FINSERV LIMIED

Bajaj Finserv Limited is the financial services company of the Bajaj Group. Brand ‘Bajaj Finserv’ is symbolised by a unique visual identity that aligns our various businesses for our consumers and business partners, distinguishes it from competitors and promotes the strong values that Bajaj Finserv stands for. The current Bajaj logotype identifies and stands on the very established and respected Bajaj identity and the three dimensional seal with the ‘B’ and ‘F’ that makes the new identity uniquely recognizable. The colour blue in the logo indicates confidence and strength. The round ball symbolises the world with focus on India. The brand delivers a distinctive and contemporary identity, which communicates the Bajaj Finserv values in dynamic and consistent manner and is designed to be easily recognisable and yet differentiated so as to build an enriching and sustainable relationship with all who experience it. The logo has a monogram created with its acronym ‘BF’ and a word mark ‘Bajaj’ and ‘Finserv’. The ‘B’ of Bajaj has an ‘F’ in it. The word is treated as three dimensional with an aesthetic letter spacing and the horizontal strokes of ‘A’s are hanging. ‘FinServ’ is written in clean sans serif bold. The whole composite is placed on a blue background.