INDIAN INSTITUTE OF MANAGEMENT AMRITSAR

INDIAN INSTITUTE
OF MANAGEMENT AMRITSAR

Indian Institute of Management Amritsar (IIM Amritsar) is the fifteenth IIM set up by the Ministry of Education with the support of the Government of Punjab. After the registration of IIM Amritsar Society on July 27, 2015, the first batch for the class of 2015-17 was enrolled in August 2015. The IIM Amritsar organised a logo with moto design competition, online through the ‘MyGov’ portal in January 2018, A total of 850 entries were received for logo with moto design from different parts of the country. The expert committee shortlisted five entries for the selection of final selection. The winning logo was designed by Prashant Anant Patil. The logo is inspired by the ‘Flower of Life’ tile design located in Golden temple, Amritsar. This has been modified to pentagonal geometry representing Punjab. The five-edged star at the centre of the logo represents the command over five human senses. The cyan colour in the centre is inspired by five rivers of Punjab and symbolises the flow of knowledge from the core. It represents the fluidity and dynamism to play a management role in any field. The surrounding green petals represent prosperity earned by hard work similar to lush green farms cultivated by hard-working farmers. The lamp figure embedded in the logo represents the spread of wisdom and intellect. The outer circle is formed by smaller elements signifying the reach of our graduates across the world. The orange and green colours in the logo are inspired by our national flag signifying dedication of the institute towards academic excellence on a global platform. Its motto ‘Igniting Possibilities’ is inscribed above the pictorial. In the acronym 'IIM' both the 'I's are serif fonts and the 'M' is a sans serif font.