INDIAN FOOD CULTURE

INDIAN FOOD CULTURE

Indian Food Culture (IFC) is a collaborative project by Food Safety and Standards Authority of India (FSSAI) along with other government organisations, celebrity chefs, food historians, columnists, food bloggers and street food associations, to curate, share and popularise knowledge on Indian food culture and engage people to make more informed food choices. The key initiatives of this project are: i. Developing a National Recipe Archive and ii. Creating standards and benchmarks for: 1. Clean street foods hubs; 2. Regional food festivals and 3. Food trails. Its emblem has a sixteen petalled lotus drawn like a 'rangoli' holding an orange circle having its name written in a Devanagari looking typeface, in which ‘o’s are treated as cut vegetable and tomato and ‘l’ like a stem of cereal. On the border around the circle, its tagline ‘Let’s Bring the Goodness Back!’ is written.