ADANI ENTERPRISES LIMITED

ADANI ENTERPRISES LIMITED

Adani Enterprises Limited (AEL) is the flagship company of the Adani Group, one of India’s largest business organisations. Over the years, Adani Enterprises has focused on building stellar infrastructural assets contributing to nation-building. Having successfully built unicorns like Adani Transmission, Adani Power, Adani Ports SEZ, Adani Green Energy and Adani Total Gas, the company has contributed significantly to make the country self-reliant. Adani Group is an Indian diversified conglomerate with assets such as ports, power plants and mines. The new corporate identity was created by Wolff Olins. The objective was to develop a corporate brochure to sum up the company's activities to increase understanding of the group among customers, employees and the public. Wolff Olins managed to summarise most activities under three headings, resources, logistics and energy. Its logo is a wordmark written using sans serif typeface with rounded ends and even stroke thickness in a colour tones ranging from cyan to pinkish red through blue, violet and purple. The font style and colour tones represent the range of its activities in resources, logistics and energy domains.