ICICI BANK LIMITED

ICICI BANK

ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. Until the late 1980s, ICICI primarily focused its activities on project finance, providing long-term funds to a variety of industrial projects. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services provider. ICICI Bank Limited was incorporated in 1994 as a part of the ICICI group. In October 2001, ICICI and ICICI Bank merged with its subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited. The logo of the bank has an emblem created using ‘i’ and its a wordmark of its name. The ‘i’ stands for number one, being first and me as an individual, which the bank aspires to be and the orange colour represents energy and dynamism and maroon stability. The name is written in blue sans serif italics bold.