FABINDIA LIMITED

FABINDIA LIMITED

Founded in 1960 by John Bissell to market the diverse craft traditions of India, Fabindia Limited started out as a company exporting home furnishings. The first Fabindia retail store was opened in Greater Kailash, New Delhi fifteen years later. By the early eighties, Fabindia was already known for garments made from hand woven and hand printed fabrics. The non-textile range was added in 2000, while organic foods, which formed a natural extension of Fabindia’s commitment to traditional techniques and skills, was added in 2004, with personal care products following in 2006. Handcrafted jewellery was introduced in 2008. Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes. Its logo is made by bold brush strokes in earthy red colour in lowercase, with counters of 'a's, b and 'd' are filled and two different treatment of 'i's. Its tagline 'Celebrate India' is written below.