VEDANT FASHIONS PRIVATE LIMITED

VEDANT FASHIONS PRIVATE LIMITED

Ravi Modi started Vedant Fashions Private Limited at Kolkata as a private limited company on May 24, 2002. Manyavar is the flagship brand and category leader in the branded Indian wedding and celebration wear market with a pan-India presence. Mohey, launched by it in 2015 to cater to and develop its presence in the women’s ethnic and celebration wear market. Mebaz, an established one-stop shop heritage brand having commenced its operations in 2002. Its logo in orange colour resembles a testa di cavallo (horse-head) shield, on which the firm’s successful brand’s initial ‘M’ is written imitating Devanagari script. It has a border line with unequal space. The colour orange is considered auspicious and symbolic of celebrations.