IDFC FIRST BANK
IDFC FIRST BANK IDFC First Bank was founded by the merger of Erstwhile IDFC Bank and Erstwhile Capital First on December 18, 2018. The contemporary word mark and identity that is aimed at both rural and urban consumers has been created by Alok Nanda & Company (ANC). The brand identity is unconventional, in keeping with IDFC’s approach to banking. The identity ANC created works as a vibrant, approachable signage in rural India and looks equally cool on the backlit screen of a smartphone. The new identity is designed to appeal to a new generation of consumers who are growing up online. This logo has an emblem and a word mark in earthy brown colour. The emblem is made of ‘I’ and ‘F’ placed in a square depicting a horizontal bar chart and the name is written in clean sans serif letters.