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MADHAV UNIVERSITY The emblem of Madhav University (MU) is a monogram has a monogram of its acronym in black and white on an orange background and supported by its name written on a black band in white using sans serif bold condensed typeface. The letter ‘U’ is treated as ‘gopi chandan tilak’ as applied by the devotees of Lord Krishna. The colour orange denotes energy, vitality, creativity, inspiration, joy and happiness; the colour brown signifies earthiness, simplicity, stability, humility, warmth, reliability, endurance, timelessness and tradition and the colour black signifies mystery, power, elegance and sophistication.

SHRI KRISHNA UNIVERSITY Shri Krishna University is a private university in Chouka, Sagar Road, Chhatarpur, Madhya Pradesh. It was established in 2018. Its emblem has a bright flame in the form of the Lord Krishna’s tilak holding a flute supported by green and yellow body and legs and placed above the globe with its acronym ‘SKU’. Below this its motto in Sanskrit ‘विद्या सर्वस्य पूजनम्' meaning ‘Knowledge is the Supreme Worship’ is placed. All these are ensconced in a red circular border with gold and brown border lines which carries the name of the university. At the bottom on a flamboyant banner with winged endings the name of the place of university is written. Sri Krishna’s tilak identify ones body as the temple of the Lord but also one is blessed by the auspicious protection of the Lord. The flute is the expression of love by God and it represents the human heart. The globe symbolises education, knowledge, influence, timelessness, global unity and interconnectedn

CHATURBHUJI TILAK Chaturbhuji or four-armed is one of the many sects of Vaishnavism. Chaturbhuji is an epithet of Vishnu. The founder of this sect was taking part in a feast when his loin cloth came undone behind and the others said to him that as this had happened, he had become impure at the feast. He replied, "Let him to whom the ‘dhoti’ belongs tie it up" and immediately four arms sprang from his body, while two continued to take food, the other two tied up his loin cloth behind. Thus, it was recognised that the Chaturbhuji Vishnu had appeared in him and he was venerated. Chaturbhujis wear an all-white tilak in the form of fork with the bottom of the fork is extended to the bottom of the forehead.