Logo India

ZERODHA BROKING LTD. Zerodha started its operations on August 15, 2010 with the goal of breaking all barriers that traders and investors face in India in terms of cost, support, and technology. The name of the company Zerodha is a combination of Zero and ‘Rodha’, the Sanskrit word for barrier. The logo of Zerodha Broking Ltd. was designed by Crosspollen and they stated that the logo was decided on ‘The Free Trade Zone’ as the tagline as it conveys the brand’s primary differentiator of brokerage-free trading in clever fashion. The logo consists of of a zero set in block format and stylistically cropped to create the impression of an upward pointing arrow, indicative of the trajectory of success investors can expect trading via Zerodha.

"Ensuring the competitiveness of India's MSME is critical as it will contribute to the overall growth of the manufacturing sector and the country's economy. International companies competing in global markets focus on their competitive strengths of costs acceptable to the market, technology, innovation, service delivery, lean manufacturing and defect free products for Zero Defect and Zero Effect (ZED). The ecosystem around ZED model is calibrated to make aware, assess and certify, counsel, handhold MSMEs and ensure that they rise up the ZED ladder, thus enhancing their competitiveness in the global marketplace and making them truly 'Atmanirbhar'." The ZED certification seal or emblem has a fresh green to cyan tonal circular background and has 'MSME Zed CERTIFICATION' written in white with a modern sans serif typeface. The counter of 'e' is depicted like a leaf to present environmental sustainability. In the left and left bottom of its