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Showing posts with the label Ogilvy & Mather

JANA SMALL FINANCE BANK LIMITED

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JANA SMALL FINANCE BANK LIMITED Jana Small Finance Bank Limited (JSFB) has served over eight million customers since 2008. The logo of Jana Small Finance Bank, which was unveild in 2017 is a stylized letter ‘J’ that represents the bank's name. The letter is made up of two lines, one representing people and the other representing place. The lines are connected at the top, which represents the bank's commitment to connecting people and places in the colours of fuchsia and turmeric, which represent prosperity, abundance, empowerment, knowledge, sanctity and auspiciousness. The logo was designed by the branding agency, Ogilvy & Mather. The lower arm of the ‘J’ in the logo represents people, the upper arm of the ‘J’ represents place and the multiple lines of the ‘J’ represent both journeys as well as connections. The lines as journeys are a reflection of each individual’s journey to find meaning and relevance in their own lives. Its tagline 'Paise Ki Kadar'

CHENNAIYIN FOOTBALL CLUB

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CHENNAIYIN FOOTBALL CLUB Chennaiyin Football Club is an Indian professional football club based in Chennai, Tamil Nadu. The club competes in the Indian Super League, the top flight of Indian football. The club was founded in August 2014 during the inaugural season of the Indian Super League. One of the most successful clubs in the history of the league, it has won the Indian Super League title on two occasions, in the 2015 and 2017–18 seasons respectively. The club is owned by Vita Dani, Bollywood actor Abhishek Bachchan and Indian cricketer MS Dhoni. The team's name Chennaiyin FC means Chennai's football club in Tamil where the 'yin' suffix is similar to a possessive 's' in English. The club's primary colour has been blue ever since its inception and its logo is the 'dhrishti bommai', a representation of chasing away negativity and preserving positivity in Tamil culture. Designed by Ogilvy & Mather, an international advertising a

AXIS BANK LIMITED

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AXIS BANK LIMITED Axis Bank is the third largest private sector bank in India. The bank offers the entire spectrum of financial services to customer segments covering large and mid-corporates, MSME, agriculture and retail businesses. The bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (formerly known as Unit Trust of India), Life Insurance Corporation of India, General Insurance Corporation of India, National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.. The logo of the bank was designed by Ogilvy & Mather and is the brainchild of Sumanto Chattopadhyay. The logo design of Axis Bank is based on the letter ‘A’. It is a contemporary, universal and solid design that retains the burgundy colour of the original UTI logo as a link to its heritage. The logo has two strokes, the first stroke depicts forward growth while the second stroke sign