Logo India

AASHIVAAD In May 2002, ITC made its entry in the branded atta segment and within a short period of time became the number one branded packaged atta across the country with Aashirvaad. Aashirvaad claims that the ingredients are carefully hand-picked and processed with the same love and care with which one prepares one's food. Aashirvaad covers the range of atta, ghee, salt, spices and instant mixes. The brand’s logo has a motif of an orange sun and flower and pair of green leaves shooting up. This is supported by a word mark of its name in red capital sans serif letters in red even stroke thickness and curved stroke endings. The logo looks pleasant, fresh and vibrant and communicates a positive and confident interest in it.

GS1-INDIA GS1- India is a not for profit supply chain standards body promoted by the Ministry of Commerce, Government of India, CII, FICCI, ASSOCHAM, FIEO, IMC, APEDA, Spices Board, IIP and BIS to spread awareness and provide guidance on adoption of global standards in supply chain management by Indian industry for the benefit of consumers, industry, government etc. GS1 India is the only organisation in India authorized to issue company prefix numbers for use in barcodes, RFID tags etc. for unique, unambiguous and universal identification of products, cartons, containers etc. GS1 standards find wide application in supply chains across sectors for unique yet universal product, consignment and entity identification, electronic data interchange (EDI), product data synchronisation etc. GS1 standards are the defacto global standards in identification of consumer products in retail. GS1 standards enable improved efficiency, safety and visibility of supply chains across physical and digital c