Logo India

YOGIJI-DIGI The logo of the Yogiji-Digi is a monogram and a word mark with its tagline. The monogram is created with 'YG' as a well crafted metal structure in grey and red. The word mark on the right has its name written in two lines in grey and red thin sans serif typeface. Its tagline 'Never Ending Improvement' is written at the bottom. The colour red denotes passion, power, strength, courage, determination, energy and celebration and the grey denotes strength, longevity, unemotional, detached, balanced and impartial, power, influence, wisdom and intelligence. The logo is contemporary and functional.

TECH MAHINDRA LTD The grey and red logo of Tech Mahindra Ltd (TM) is written in two lines with a word in each line. It uses a sans serif bold custom finished typeface with low x-height. The endings of the strokes have an angular chisel cut finish and all the corners except one are round in all the letters. This stands for resilience and fighting for the greater good and symbolises precision, perfection, trust and reliability. The colour grey symbolises strength, longevity, unemotional, detached, balanced and impartial, power, influence, wisdom and intelligence and the colour red represents passion, power, strength, courage, determination, energy and celebration.

EICHER MOTORS LTD The red and grey logo of Eicher Motors Ltd has a pictorial of a galloping  horse in red and its name written below in grey. The galloping horse refers to its base energy and speed, which represents victory and success. The colour red denotes passion, power, strength, courage, determination, energy and celebration and the colour grey denotes strength, longevity, unemotional, detached, balanced and impartial, power, influence, wisdom and intelligence. Overall this logo aptly suits the automobile industry by its symbolism, legibility and attractiveness.

RK UNIVERSITY RK University (RKU) is a private university in Rajkot, Gujarat created on October 12, 2011. Founded in the year 2001, Shri Shamjibhai Harjibhai Talavia Charitable Trust (SHTCT) is the founder of RK University. The emblem of the university is a façade of a traditional entrance of a building with two grey colour pillars supporting a red arch or arc, below which its name is written in black. The two pillars of the grey colour façade symbolises the bridge to heaven from earth and pillar means strength, security of foundation and trustworthiness. Two pillared facades can convey goods and truths. The red colour arc symbolises the skies of Olympus and the heavenly Gods such as Zeus and Jupiter. The arch serves as a reminder of a universal truth that there is always another way, an open door. The name of the university is written below the façade. The colour red symbolises passion, power, strength, courage, determination, energy and celebration and the colour grey symbolis

ARUN JAITLEY NATIONAL INSTITUTE OF FINANCIAL MANAGEMENT  The Arun Jaitley National Institute of Financial Management (AJNIFM) which set up in 1993 by the Government of India is a centre of excellence specialising in in the fields of public policy, financial management and other governance issues. The emblem of the society in red and grey has a pictorial and a motto. It has five squares taken from arranged diagonally forming a symmetrical structure like a human with a round head in red colour. The bottom three squares are fully grey and the top two are grey in half of its area. Its motto in Sanskrit is taken from Kautiya’s Arthashastra  (15.1.1) ‘मनुष्यवती भूमीरर्थः’ meaning ‘The Land Where the Man Lives’ is placed below the pictorial (As the source of the livelihood is the wealth for people, human resources are the real wealth of a nation. The wisdom that protects the wealth of the earth, is the real wisdom of polity.). The colour red symbolises passion, involvement and b

CK BIRLA GROUP The CK Birla Group is a diversified conglomerate with businesses across five continents. It operates in technology and automotive, home and building and healthcare and education domains. The logo of the group in red and grey has a red symbol inspired from ‘C’ and ‘K’ has taken the form of three crescents placed one within the other which tells about the three three industry clusters in which the group has interests. The word mark is its name written using a sans serif font with rounded corners denoting the flexibility and adaptability of the group in embracing changes and new ventures. The colour red signifies passion, power, strength, courage, determination, energy and celebration and the colour grey denotes neutrality, practicality, efficiency, maturity, wisdom, sophistication, stability, reliability and modernity.

WOXSEN UNIVERSITY Woxsen University’s unique traits rest on the bedrock of innovative learning. Woxsen University is the flag bearer of the first private universities in the young state of Telangana. The university’s logo is a word mark in red and grey. It has its acronym written in two lines with ‘O’ forming the apex of the triad and is filled by a textured and embossed depiction of ‘W’. Its name is written to the left aligning with the letter ‘U’. As a composite it looks like a forward looking arrow, which is strong, sober and determined. The red denotes passion, love, power, strength, prestige, courage, excitement, energy and importance and the colour grey denotes neutrality, practicality, efficiency, maturity, wisdom, sophistication, stability, reliability and modernity. Overall, this logo suits a modern private university to the dot.

CAPITAL SMALL FINANCE BANK LIMITED Capital Small Finance Bank Limited (CSFBL) started operations as India's first Small Finance Bank on April 24, 2016, after conversion from Capital Local Area Bank. The logo of the bank has its name written on a red band in reverse capitals and lowercase sans serif bold italics and a motif of four outward pointing arrows in a square on its right. It is supported by bands of white and grey. The colour red denotes dynamism, strength, vigour and vibrancy. The grey colour in the logo represents trust, stability and security. The white colour represents clarity, purity and simplicity. The multi directional arrows denote the varieties of customers and business domains it caters to and its intention to grow. The central red dot denotes the strong core of the bank from which these arrows originate. The overall design of the logo is simple and modern, yet it is also eye-catching and memorable. The logo was designed by the branding agency Landor

GOODKNIGHT Goodknight is a Godrej’s brand which is the only segment of mosquito repellents. The brand’s logo has its name written using a casual font in two lines on a red circular shield with gery border. It means that the user is protected from the mosquito menace and the red symbolises that the repellent is acting as a guard. On its top left the mother brand’s logo ‘Godrej’ is placed.