Logo India

SWATCH BHARAT ABHIYAN Swachh Bharat Abhiyan (SBA) or Swachh Bharat Mission (SBM) is a nation-wide campaign launched by the Government of India on October 2, 2014, the 145th birth anniversary of Mahatma Gandhi. The mission aimed for open-defecation free India by October 2, 2019, along with cleaning up of the streets, roads and infrastructure of Indian cities, towns, urban and rural areas. Shri Anant Khasbardar of Kolhapur, Maharashtra has designed the logo while Bhagyasri Sheth of Rajkot, Gujarat provided the tagline in Devanagari 'एक कदम स्वच्छता की ओर' meaning 'Step Towards a Clean India'. Spectacles of Mahatma Gandhi with its bridge in the tricolour signifies, the nation uniting to achieve the vision of Mahatma for a clean India.