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THE MAHAR REGIMENT Mahars have a long and proud tradition of bearing arms. They were the respected members of Shivaji's and later of the Maratha armies. Mahars formed part of the Bombay Presidency Army. They had particularly distinguished themselves in the battle for the defence of Koregaon in 1818. A Mahar battalion was raised in 1917 and took part in the Great War, but was later merged with another regiment. Between the two wars, the Mahars had persistently sought a regiment for themselves for service in the Army. These efforts, marked by the quality and level of arguments advanced by the Mahar leader, Dr. Bhim Rao Ambedkar, resulted in the Mahar Regiment being raised in 1941. The Regiment fought in Burma, Persia and Iraq in World War II. In 1946, the Regiment converted to the specialist role of fielding medium machine guns, and for a decade and a half rendered most effective support in combat. The medium machine gun detachments were most warmly welcomed in

KISSAN During the British era, trains passing through Punjab made a stop at a processing unit where farmers sold freshly picked fruits. Locals called this spot Kissan and from there on it became a household name. The UB group, under the Late Vittal Mallya then, acquired Kissan from Mitchell Bros. in the year 1950. In 1993, Kissan was acquired by Brooke Bond India and is now an integral part of Hindustan Unilever Limited (HUL). "Not just Ketchup & Sauces, all our products - Jam, Peanut Butter, Squash are made with ingredients sourced from farms across India. Oranges from Nagpur, Lemons from the Himalayan foothills, Pineapples from Kerala, Grapes from Karnataka and Peanuts from Gujarat. The brand Kissan is because of the dedicated Kisans of India. Our commitment is to stand by them." Its logo has white sans serif lowercase letters in red background, which looks like splash of ketchup or jam. The two 's' are jumping with joy. Overall, t

HINDUSTAN UNILEVER LIMITED Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods company. On any given day, nine out of ten Indian households use one or more of HUL’s brands. It operates in the domains of fabric solutions, home and hygiene, life essentials, skin cleansing, skincare, hair care, colour cosmetics, oral care, deodorants, tea, coffee, ice cream and frozen desserts, foods and health food drinks. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf excel, Rin, Wheel, Glow & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Simple, Love Beauty Planet, TRESemmé, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s, Horlicks and Pureit. HUL is a subsidiary of Unilever, one of the world’s leading suppliers of food, home care, personal care and refreshment products with sales in over 190 countries. HUL’s logo is a big blue ‘U’ with icons in it stands for Unilever, which is placed above the wo

HINDUSTAN ORGANIC CHEMICALS LIMITED Hindustan Organic Chemicals Limited (HOCL), a leader in chemical Industry was incorporated in 1960 under the Ministry of Chemicals and Fertilisers with the objective of attaining self-reliance in basic organic chemicals needs. It was expected that indigenous manufacture of these chemical intermediates will give impetus to downstream industries resulting in setting up of chemical units and achieving self-sufficiency for the country in this area. This objective of setting up HOCL has been achieved and at present more than 500 units based on HOC’s products have been set up all over the country which have not only succeeded in meeting the goal of self-sufficiency but also entered the international markets. The English acronym ‘HOC’ forms the background over which on a band of cyan Devanagari acronym in reverse lettering is placed.

HINDUSTAN INSECTICIDES LIMITED Hindustan Insecticides Limited (HIL), a Government of India enterprise, under the Department of Chemicals and Petrochemicals, Ministry of Chemicals and Fertilizers, was incorporated in March, 1954 for supplying DDT for National Malaria Eradication Programme launched by the government. Subsequently, the company diversified into agro pesticides to meet the requirements of agriculture sector and has grown manifold with a turnover of Rs. 2006.00 million rupees in 2006-07. HIL has also entered into the field of safe and eco-friendly botanical and bio-pesticides for public health and plant protection. The product range includes insecticides, herbicides, weedecides, fungicides etc. It has a pest control division catering to industry houses and offices. Its logo has three hexagons linked together to suggest chemical chain. Within each hexagon one alphabet of the organisation’s acronym is written in English. At the bottom of this the motto ‘Protect to Prosper’ is