JUICY CHEMISTRY PRIVATE LIMITED
JUICY CHEMISTRY PRIVATE LIMITED Juicy Chemistry was born of Pritesh and Megha Asher’s relentless ability to question everything they knew about the world of beauty and personal care in 2014. During the initial product development days, the team was trying to formulate a soap using fresh beetroot juice and expected a completely different outcome to what they were expecting and Pritesh claimed that some Juicy Chemistry of ingredients and that pretty much stuck! This is how the company got its name. Its logo has a motif with its acronym in green ensconced by eccentric circles in black. Its name in green colour lowercase in fine serif is placed below, with a dividing line. Below this its tagline ‘organic by nature is written in dark grey sans serif. The colour green represents nature, natural and from earth and black and grey symbolises the truth and being direct in ‘black and white’. The letter ‘j’ has an interesting counter in its descender.