ZERODHA BROKING LTD.
ZERODHA BROKING LTD. Zerodha started its operations on August 15, 2010 with the goal of breaking all barriers that traders and investors face in India in terms of cost, support, and technology. The name of the company Zerodha is a combination of Zero and ‘Rodha’, the Sanskrit word for barrier. The logo of Zerodha Broking Ltd. was designed by Crosspollen and they stated that the logo was decided on ‘The Free Trade Zone’ as the tagline as it conveys the brand’s primary differentiator of brokerage-free trading in clever fashion. The logo consists of of a zero set in block format and stylistically cropped to create the impression of an upward pointing arrow, indicative of the trajectory of success investors can expect trading via Zerodha.